Ladbrokes Fair Gaming Information Site
Privacy
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Data Protection Act Accuracy Information Collection Monitoring of Transactions Telephone Calls Internet Transactions - Cookies and Tracking Security and Privacy Retention and Disposal Internet Based Transfers Data Protection Act Under the Data Protection Act 1998, we have a number of obligations to our customers with regard to the management of their personal information. This policy sets out the way in which we will deal with the information that you provide to allow us to manage your relationship with us.
Accuracy We will take all reasonable steps to ensure that any information that we hold about you is accurate and current. If you have any queries or questions concerning your personal information please contact us by email to care@ladbrokes.com or by telephone to your usual customer services number.
Information Collection We collect personal information from customers for the purposes of : - Setting up and managing your account - Building up personal profiles - Providing you with information about promotional offers Please click on the appropriate box on the registration form if you do not wish to receive information about promotional offers and information.
Monitoring of Transactions All bets and account transactions are recorded on our computer system. We also carry out routine monitoring of all transactions as they take place to assist us in improving the service that we provide to you.
Telephone Calls Your telephone conversations – either to place a bet or a customer service call - may be recorded both to assist us in training and in quality management and to allow for the speedy resolution of queries.
Internet Transactions - Cookies and Tracking Transactions carried out on our internet websites automatically collect information using cookies. A ‘cookie’ is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. Cookies are used on our sites for 2 purposes, firstly to allow you to login to the site and to check that your computer is still logged in to the same session while you browse from page to page. While placing a bet, information will be temporarily stored in a cookie until the transaction has been completed. This provides a quick and effective service enabling you to get the most out of our products. Various other settings such as the language and odds type that you have selected, are stored in cookies for a longer duration so that when you return to the site as many of these settings as possible remain the same. The second purpose for using cookies is to keep track of customer browsing patterns and to build up a demographic profile. This data is totally anonymous and cannot be linked back to one individual. A customer can stop the ‘tracking’ cookies by altering the browser’s Privacy Setting to block third party cookies (the process you follow will differ from browser to browser). Please note that if you set the privacy settings on too high a status, this may cause problems when you next login to place bets. More information about cookies is available at Cookie Central.
Security and Privacy We will take all reasonable steps to ensure that your information is kept securely and is protected from unauthorised access. We will only disclose personal information to associated or subsidiary companies and to business partners, successors in title to our business and suppliers that are engaged to process such information on our behalf.
Retention and Disposal We are required by law to retain and make available financial information for a period of 7 years. Other personal information will be retained only while it has relevance either to your account with us or to our obligations towards you. All information not required for legal purposes will be destroyed within 5 years of an account being closed. We will take all reasonable steps to ensure that the privacy of personal information is maintained on disposal. To this end, all hardcopy (paper etc.) documentation is shredded and all information held on computer media is erased when no longer required.
Internet Based Transfers Given that the internet is a global environment, using the internet to collect and process personal data necessarily involves the transmission of data on an international basis. Some of the data processors engaged to process personal data may be based outside of the European Economic Area. Therefore, by browsing our web site and communicating electronically with us, you acknowledge and agree to our processing your personal data in this way.
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